Kasama is a rum brand inspired by the vibrance of the tropics and the celebration of good company. Joyfully crafted in the Philippines, it perfectly captures the unique character of the tropical islands: bold, playful, and always in good spirits. It only takes one sip to get into the sunshine state of mind.
Rum is a type of drink one would associate with drunken nights at your local bar or perhaps even likened to a sailor’s spirit of choice. This came with a pervasive look adorned with pirates and tired clichés. The design sensibilities that were associated with rum were not in line with the message we wanted to communicate. It lacked the youthful spirit that the brand needed. That said, we had to reimagine the way rum can be presented.
What we did
Creative Direction and Production
Brand Video Story, Direction, and Production
Special thanks to
Kyrke Jaleco and team
Gabby Cantero and team
Tarish Zamora and team
Patricia Remoquillo and team