AKQA Paris redefined Dior’s flagship identity at 30 Avenue Montaigne through a full-scale digital transformation. The project unified Dior’s fashion and beauty divisions under a single global platform.
Built in less than a year, the site now operates across more than 45 markets, proving that luxury brands can achieve consistency and scalability without losing refinement.
The design approach centers on precision, with bold imagery, minimal typography, and language reduced to essentials. A custom serif typeface, drawn from Dior’s historic logotype, reinforces the brand’s authority while maintaining elegance. The color system mirrors the boutique’s physical palette, translating the atmosphere of Montaigne’s interiors into fluid digital tones.
A proprietary Glass Design System adds visual depth and anchors navigation, while subtle animations shape rhythm and movement. Each detail functions, aesthetically and technically, as part of a coherent digital architecture.
For agencies, the project demonstrates how heritage brands can integrate visual identity, motion, and UX into one unified experience where storytelling, commerce, and design precision coexist seamlessly.
