Cristiano. Reusable bottle for water only

Cristiano. Reusable bottle for water only. Digital advertisement created for IKEA

Digital advertisement created by Rethink, Canada for IKEA

When football’s biggest star Cristiano Ronaldo told the world to “Drink water” instead of Coca-Cola, he did it with a plastic bottle. So IKEA renamed its bestselling reusable bottle Cristiano to help the world drink water, sustainably.

Credits
Advertising Agency: Rethink, Montreal, Canada

Brand

IKEA

Categories

Advertising, Posters

Tags

#drink, #sport

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