Bubby’s, NYC by Saint Urbain

Brief

Bubby’s approached us to help them evolve their brand- ing, while holding onto everything that has made them special over the years.

Findings

After presenting a strategy statement to the owners and laying out the keywords: Quality, American, Welcoming, Love, we explored what those things meant visually.

The result was a brand based on a grandmother’s love, the most welcoming feeling possible. We then created custom patterns based on wallpaper and quilts you’d find at Bubby’s.

Credits

Design: Saint Urbain
Client: Bubby’s

About Bubby’s

SERVED EVERY DAY SINCE 1990

Bubby’s opened on Thanksgiving Day 1990. Chef / Owner Ron Silver began baking pies and selling them to restaurants and his neighbors out of a small kitchen at the corner of Hudson and North Moore St. in Tribeca. Today, NYC’s beloved restaurant and pie shop celebrates 27 years of classic, made from scratch American cooking.

SINCE 1990

Renowned for its simple and fresh comfort food, Bubby’s is dedicated to defending the American table and its traditions with thoughtful ingredient sourcing and an “off the commercial food grid” philosophy. The mission has remained the same from that first day– to welcome each and every person as though they are guests in our home, to raise the awareness of the beauty of American food – its ethnic contributions and regional and geographic abundance, and to celebrate the patchwork of American culture.

Bubby’s wants people to know where their food came from, who grew it and what is good about it. American cuisine is much more than burgers and pie; it’s Chinese, Mexican, Southern, an elaborate and flavorful food scape created by the generations of people who built America.

27 years Bubby’s has been cooking and baking in a way that is thoughtful, healthy and most importantly, delicious!