Ajoite | Packaging Design
The project “Ajoite” is created as diploma project of 4-Cinema studying course in Videomatica Academy. The task was to visualize a series of cosmetics and skin care products in accordance with the brand idea. For the project we found an idea of cosmetics brand, create its identity and made 3D visualisation of our packaging designs.
“Ajoite” is a professional cosmetic products which use only natural ingredients for its products. The brand slogan is “Organic Affinity of Man and Nature”. Naming comes from the name of an ajoite crystal. The main brand idea is naturalness and beauty.
The packaging design and visualisation for the Brand have to ephasise the naturality, transfer ease and concise, be recognisable and modern. Thus we create minimalist 3-D compositions using natural materials such as crystals, stone and wood; soft lighting and simple geometric shapes or grid.