Rethink, the Vancouver-rooted independent agency with outposts in Toronto, Montreal, and New York, orchestrates full-service campaigns that fuse incisive strategy with unbridled creativity, crafting brand experiences that ripple through cultural currents. Their philosophy of relentless rethinking upends the ordinary, weaving diverse voices into visuals and narratives that demand attention and foster belonging. Standouts include Molsons heartfelt See My Name call to empathy, Decathlons witty Outage? Get Outside nudge toward real-world adventure, and Heinzs cheeky Deadpool & Wolverine crossover, all in league with stalwarts like IKEA and Kraft Heinz. In essence, Rethink instills a bold, inclusive spark in every project, transforming bold ideas into beacons that redefine connection and conversation.