At its core, Verlan is a philosophy that aims to spread its message through its merchandise. More than just a clothing brand, Verlan carries the legacy of a slang term that emerged in France during the 1980s. This unique wordplay, known as “verlan,” involves creating new words by inverting syllables. For example, “à l’envers” (meaning “on the contrary”) becomes “verlan.” Verlan is a “game” established in Brescia in 2018, offering a unique and engaging way to connect with its audience.
